These innovations are especially interesting for small- and medium-sized retail partners to grow their business. Shopify merchants and allows shoppers to purchase products without being redirected from Pinterest. Pinterest aims to provide retailers with a better sense of how consumers go from research to intent to purchase.Ĭheckout is now in beta with select U.S. Personalization, focus on automation and reporting capabilities are the keywords for advertising partners to get more out of Pinterest’s user data. CRO and Head of Partnerships, Bill Watkins told AdExchanger: “Our investments are focused on making shopping as inspirational as possible, like flipping through the pages of your favorite catalog or walking through the aisles of a store that feels handpicked for you.”

What sounds like a sales pitch, is framed as their differentiation from other platforms.

The plan is the development of a personalized shopping destination with more ways for brands to tap into trends and creators.

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